Google Analytics 360

Formerly Google Analytics Premium

It's being used by most of the organization but was decided on and managed by a single department. Some business problems it solves for us is the ability to get data out and into other systems like 3rd party visualization tools such as Tableau or PowerBi. Another problem that it solved is that it's easier to find and train talent because most have experience with the free version of Google Analytics.

I have Google Analytics 360 set up to measure my web site traffic. I can see where visitors are coming from, how many visitors have come to the site, how long they stay, what pages they visit and so on. It helps me determine what platforms I should be focusing on and what content is resonating.

The cost of Google Analytics 360 is high, even in a large company in my country. At the moment we are testing if there is a good cost-benefit relationship and if the tool suite really improves our work, reducing the technical hour's costs of the team. We think this technology is highly justifiable for large companies that have e-commerce. It provides great analytical power concerning the presented results. The value of the contract includes technical support and training for the team, which is very important.
We are testing in a single area for now. So far, we've identified that the number of columns to export and the number of custom variables can bring impactful results. We have been using Google Analytics to track user behavior on our websites. The resulting data helps to understand user behavior and other data, such as which platform the user accessed our site from. It also helps our company know which banners we are getting the most leads from and which leads are converting to customers which can support further analysis for our CRM.

I use Google Analytics 360 on multiple client accounts. It addresses the sampling issues of GA free, and allows you to have more goals & other metrics set up on your account.

Our organization recently upgraded to Google Analytics 360 after seeing the added features and benefits it adds from the less recent version. The software is heavily used by our IT and Marketing teams in order to see trends within the website such as which pages have the highest amounts of views, view times, and exit rates. This helps us make updates in order to best serve our customers.

GA was used to track customer activity on our website and mobile app to determine the most frequent customer journey when they are abandoning their search and purchase, and trying to determine what can we do to improve the flow by reducing friction. We also had it plugged into our Google Ad spend as well to determine which ads and campaigns were the most effective as well. There was a sizable Google Ad spend.

Our organization uses Google Analytics as a source of site measurement information, and it is the number endorsed for the official measurements of the organization. It is used as an application by the content and writing areas but being the official measurement source it is used more or less so throughout the organization.

Our clients use it across all their departments and across the whole business. The challenges it solves are data democratization and visibility on key metrics for digital marketing.

Google Analytics Premium is used by the whole group and locally by the digital department. It allows us to analyze web metrics of all our digital platforms with accuracy.

Google Analytics Premium is primarily used by our UA, product, and web developing team. It allows various teams to measure and track ROI, page views, interactions, conversions, and traffic from external channels. Easy access to data from other Google entities such as Google Ads. It allows us to gather data about your users and where they came from (search, referral, social, etc.) to optimize those channels then.

We used Google Analytics mainly to understand the traffic of our clients' websites, we have implemented it for multiple client websites. It gives us real-time data to understand how the website is performing and its accessibility in terms of keywords, page views, page clicks. It is easy to integrate and helps a lot in creating strategy for our SEO and helps in building campaigns accordingly.

We use it in tandem with all digital and print marketing efforts. We started off on original Google Analytics (free version), but moved to premium when the ROI case became obvious to us. It's indispensable in tracking results of landing pages, marketing campaigns, and user flow between our multiple web properties. We're able to create custom management reports that auto send to interested stakeholders via Google's Mail Server.

Google Analytics 360 is being used in my organization for mainly web analytics across the entire organization. Our GA data is our "truth" data when it comes to other web metrics that we may receive from other marketing tools. It helps to address the what? questions when it comes to our website. Things like: What are people doing? What pages are they visiting? Etc. We then use additional Voice of Customer data to complement GA data and answer why? questions. Such as: Why are they spending so much time on this page? Why aren't they watching this video? Etc.

We use Google Analytics on every client at the agency, it's our best bet to find how our campaigns are doing. The metrics we get from analytics help us act very fast if a campaign is not performing the way it should. The integration with Adwords is just great. It is a reliable way to get the job done, and knowing that you have a dedicated account manager gives the ease of mind you need just to focus on getting your campaign sky high.

To be clear, I do not currently use Premium (now known as 360), but I recently left a position in which we managed many client websites and used Google Analytics in doing so. We were a Google Partner and Google services re-seller (mainly Ad-words), and also used our access to complimentary Google consultations (a key feature of 360/Premium). We used Analytics to improve user experience, analyze their on-site behaviors to optimize our clients' websites, and generate content ideas for our clients based on that behavior. I continue to use Google Analytics for these purposes today, but on a much smaller scale, making it unnecessary to pay a premium. Transitioning from large scale to small scale GA use has provided an interesting perspective change.

It is used by the growth department which is a mix of sales and marketing professionals to analyse the inbound funnel in depth with multiple data sources using the data integration services and then understand the success mix using the analytics maturity assessment. We have been able to generate some formidable insights about the visitors and gently nudge them into the funnel.

The city of Virginia Beach is a local municipal and does not sell products but we provide information to residents and visitors. The main website that we use Google Analytics Premium, VBgov.com, on average receives 5 million visitors per year with over 20 million page views. Over the years the website has grown into a massive site with nearly 3,500 pages linking information to 27 departments and events. Even with a great team managing just the website is time consuming and labor intensive. We needed to find a product that allowed us to better identify what our customers was looking for and how can we help with that discovery process. Using Google Analytics Premium allows us to take the data generated from each visit and analyze how we can better serve visitors.

Prior to developing a measurement and reporting standard we knew people were using smartphones and tablets to visit the site but didn't really know where they were coming from, how long they stayed or if they were able to find the information they needed. Through the variety of tools offered by Google Analyics Premium we are now able to identify that 36.4% of our monthly visitors arrive using a smartphone or tablet, what OS, browsers, and where they exit. This is critical because we now know that our site wasn't smartphone or tablet friendly and are working to create a solution. Since we started tracking data and have this information we also know that 25% of our normal desktop traffic has shifted to using mobile devices. If we want to best serve our customer we must transition with them by recognizing a new trend and getting ahead of suggested changes. Our customers deserve to have the best experience we are able to provide.